Privacy notice

Last updated September 2026

DealerWho is a directory of car dealerships, and you can use it without an account. This page explains in plain terms what the site collects and why.

Analytics and cookies

We use Google Tag Manager to run Google Analytics. It uses cookies and similar technology to count visits and to show us how pages are used, so we can tell which pages help people and fix the ones that do not.

Advertising

Some pages may show ads served by Google. Google and its partners can use cookies to show ads and to measure how they perform.

To learn more, see How Google uses information from sites or apps that use our services.

Google ratings and maps

Ratings and reviews on dealership pages are shown live from Google. We do not store them. Dealership pages also link to Google Maps, and some may show a map from Google, which your browser loads from Google.

Your location

If you choose a city or zip code, or allow the site to use your precise location, your browser remembers that choice in its own storage so nearby dealerships show first next time. The site may also use an approximate city based on your connection, which your browser keeps only for the current visit. Clearing this site’s data in your browser removes both.

Forms you send us

When you suggest an edit to a listing, request to claim a listing, or send a message through our contact form, what you type is sent to us so we can review it and, where needed, reply. Please leave out anything sensitive that the form does not ask for.

What we do not do

We do not sell your personal information.

Changes to this notice

We may update this notice as the site changes. The date at the top shows when it last changed.

Questions

Questions about privacy? Email privacy@dealerwho.com or use our contact form.